Strategic Talent Acquisition & Retention
May 18 - 20, 2016 in New York City
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Friday, May 20 • 1:35pm - 2:10pm
Revitalize Your Recruitment Strategy By Focusing On Employment Branding, Social Media, And Candidate Outreach

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Candidates today are becoming increasingly effective at circumventing the recruitment cycle using tools like LinkedIn, Facebook, and Twitter.  While this occurs we find ourselves asking “Why are they going around us?” The answer is simple, we are afraid to make ourselves available to them, to communicate clearly and to use social media to our advantage.  


Building your employment brand using technology has never been easier, yet many companies just hope if they post jobs the candidates will come. Or worse, paying recruitment agencies upwards of 25% of a salary to find passive candidates sitting just a few clicks away.


Learn how you can harness the power social media, design employment brand websites, and set up applicant tracking systems that help you find candidates instead of eliminating them. Open your mind to using cool technologies like video interviews, cultural assessments, and instant chatting with recruiters.


Leave this session equipped with best practices to help you craft your recruitment strategy to attract candidates in 2016, including how to:

  • Emphasize the simplicity of creating an exceptional candidate experience and the ramifications of not concerning yourself with this element
  • Build an authentic brand internally before trying to establish one externally
  • Recognize “show me” versus “tell me” style of evaluating candidates

Bradford Wilkins*, Vice President, Human Resources


*Bradford was named the #1 recruiter in 2013 and 2014 by TheLadders.com

avatar for Bradford Wilkins

Bradford Wilkins

Vice President, Human Resources, Altisource
Bradford specializes in innovative, talent-management strategies at growing companies. He has held architecture responsibilities for multiple integrated talent departments at growing companies, incorporating talent acquisition, talent development and organizational development across... Read More →

Friday May 20, 2016 1:35pm - 2:10pm EDT
New York City