Strategic Talent Acquisition & Retention

Hiring isn’t the problem, attracting the right talent is. Attracting talent requires recruiters to have compelling, advanced, and authentic social marketing skills. At Cisco Systems, Inc., the Talent Team knew they needed to “up their game” on social media platforms. The Cisco Systems, Inc. Talent Team set out to grow their follower base, find the right talent for high growth business units, and use these platforms to better communicate their talent brand message. The outcome was that the Talent Team recruiters became Social Media Super Heroes – “Socialvengers” increasing the reach of Cisco Systems, Inc. by 2253%.

Leave this session with the toolkit you need to create a successful social recruiting program, including how to:

• Teach your recruiters to harness the power of each social media platform with customizable approaches  
• Create compelling content and stories to connect with potential talent
• Measure your recruiters’ results on social – followers, reach, applies, engagement, etc.
• Reward and recognize best practices and superior results
• Scale to the business and hiring managers

Macy Andrews, Director, Global Talent Brand

Cisco Systems, Inc.