Strategic Talent Acquisition & Retention
May 18 - 20, 2016 in New York City
Venue, Pricing, & Registration Details
Back To Schedule
Friday, May 20 • 10:00am - 10:35am
Leveraging Social Listening To Monitor Reputation, Build Relationships, And Improve The Candidate Experience

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The growing importance of social media in recruiting is undeniable, but how can we move from simply having a presence, to actively listening and building relationships on social? Social listening allows us to hear beyond conversations that are happening with us, to conversations that are happening about us. It enables us to gain a better understanding of our reputation while identifying opportunities for engagement.


Hear how Allstate’s Employment Brand Team built a social listening strategy to improve the candidate experience, engage employees, and advance their employment brand reputation and what they learned along the way.


During this session, you’ll learn the benefits and applications of social listening in recruiting, including how to:


  • Use social listening to improve your candidate experience
  • Engage your natural employee advocates
  • Better understand and track your employer brand reputation
  • Encourage positive conversation around your employment brand


Carly Kinzler, Employment Branding Consultant, Talent Acquisition


avatar for Carly Kinzler

Carly Kinzler

Employment Branding Consultant, Talent Acquisition, Allstate
Carly is an Employment Branding Consultant on Allstate's Talent Acquisition (TA) Strategic Services team. She is half creative, half analyst, and 100% strategic solutions provider. Carly brings insights and creativity to shape Allstate’s employment brand, recruitment marketing and... Read More →

Friday May 20, 2016 10:00am - 10:35am EDT
New York City