Strategic Talent Acquisition & Retention

The growing importance of social media in recruiting is undeniable, but how can we move from simply having a presence, to actively listening and building relationships on social? Social listening allows us to hear beyond conversations that are happening with us, to conversations that are happening about us. It enables us to gain a better understanding of our reputation while identifying opportunities for engagement.

Hear how Allstate’s Employment Brand Team built a social listening strategy to improve the candidate experience, engage employees, and advance their employment brand reputation and what they learned along the way.

During this session, you’ll learn the benefits and applications of social listening in recruiting, including how to:

• Use social listening to improve your candidate experience
• Engage your natural employee advocates
• Better understand and track your employer brand reputation
• Encourage positive conversation around your employment brand

Carly Kinzler, Employment Branding Consultant, Talent Acquisition

Allstate